The number of air passengers will increase greatly in the next few years and create undue demand on airports. Are the airlines/airports all over the world ready for THIS new target market segment?
China is expected to become the largest aviation market by 2022 according to IATA. The Chinese, Indian and Indonesian markets combined will contribute to a 1.5 billion increase in the number of passengers by 2036. The business focus will undoubtedly shift towards this vast Asian market as a result of its rapid pace of growth.
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What Do Passengers REALLY Want?
Millennials love travelling and now it is more accessible than in the past years. According to IATA reports, it is forecasted that the number of air passengers will double over the next 20 years, creating undue demands on airports. Airports and their suppliers must be quick on their delivery towards increasing Personalized Customer Experience. Airports are continuously more overcrowded hence the need for a haven of peace and tranquillity.
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