Effective Date: Monday, January 13, 2025

Privacy Policy

Introduction

Welcome to IEG AMERICA, operated by IEG Business Solutions Inc. We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Personal Information Protection and Electronic Documents Act (PIPEDA), Digital Markets Act (DMA), and other relevant regulations.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website.

Information We Collect

We collect personal data through the following methods:

1. Forms: Information provided when filling out contact forms, subscription requests, or inquiries (name, email address, company, phone number, and message content).
2. Cookies: Small data files stored on your device to enhance user experience and website performance.
3. Analytics: Data collected to understand website usage, including:
   • Unique User ID (set by Google Analytics)
   • Date and time of activity
   • Pages viewed, titles, and URLs
   • Screen resolution and local timezone
   • Files downloaded and links clicked
   • Device type, browser, and operating system
   • Geographic location (country, region, city)
4. Device Information: Data about your device, such as IP address, browser type, and operating system.
5. Location Data: Information about your geographical location, if enabled on your device.

Types of Data Collected

• Usage Data: Information about website interactions.
• Device Information: Details about your internet connection and device.
• Cookies: Data stored via cookies for personalization.
• Location Data: Geographic data for website optimization.
• Contact Data: Information submitted via forms.

Legal Bases for Data Processing

We process personal data based on the following legal grounds:

1. Consent:
   • When you provide explicit consent (e.g., filling out a contact form or subscribing to updates).
   • Retention period: Data is stored until consent is withdrawn or deletion is requested.
2. Legitimate Interest:
   • When processing is necessary for website performance and security (e.g., analytics, improving user experience).
   • Retention period: Data is removed upon request.
3. Contractual Necessity:
   • When processing is required to fulfill a service you requested (e.g., customer support, responding to inquiries).
   • Retention period: Stored as long as necessary to fulfill contractual obligations.
4. Legal Obligation:
   • o When required to comply with legal or regulatory requirements.
   • Retention period: Stored in accordance with legal requirements.

Use of Cookies

We use cookies to improve user experience and analyze website traffic. You can manage cookie preferences through browser settings or opt out of tracking using the “Do Not Track” feature in your browser.

Types of cookies used:

• Essential cookies: Required for website functionality.
• Analytics cookies: Used to analyze website performance.
• Marketing cookies: Used for targeted advertising (if applicable).

Data Retention Policy

We retain personal data based on its purpose:

• Consent-based data: Retained until withdrawal of consent.
• Analytics data: Retained for up to 12 months unless requested for deletion.
• Legal or contractual data: Retained for as long as required by law.

Third-Party Services

We use third-party services, such as Google Analytics, to understand website usage. This minimal version of Google Analytics processes only essential data and transmits it to Google servers in the United States.

We may also use other third-party tools (e.g., CRM software, payment processors) where necessary. Users can opt out of analytics tracking at any time.

User Rights Regarding Their Data

Under applicable privacy laws, you have the following rights:

1. Right to Withdraw Consent: You can withdraw your consent for data processing at any time.
2. Right of Access: You can request access to the personal data we hold about you.
3. Right to Erasure ("Right to Be Forgotten"): You can request the deletion of your personal data.
4. Right to Rectification: You can request correction of inaccurate or incomplete personal data.
5. Right to Data Portability: You can request a copy of your data in a portable format.
6. Right to Object: You can object to the processing of your personal data.
7. Right to Restrict Processing: You can request that we limit the processing of your data.
8. Notification of Data Breaches: You will be notified within 72 hours in the event of a data breach affecting your personal data.
9. Right to Lodge a Complaint: You can file a complaint with a supervisory authority if you believe your data rights are being violated.

How to Exercise Your Rights:

To exercise any of these rights, contact us at info@ieg-america.com with your request. We will respond within the legally required timeframe.

International Data Transfers

If your data is transferred outside of your jurisdiction (e.g., from the EU to the U.S.), we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), to protect your information.

Age Restrictions

Our website is not intended for children under 13 years of age. We do not knowingly collect personal data from children. If we become aware of such collection, we will take immediate steps to delete the data.

Privacy Policy Updates

We may update this Privacy Policy periodically. The latest version will always be available on our website. We encourage you to review this policy regularly to stay informed.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

IEG Business Solutions Inc.

Email: info@ieg-america.com

Thank you for trusting IEG AMERICA with your information. Your privacy is important to us.